Define a vision for the world
A vision is the definite future an institution is willing to judge every small decision against.
Institutions
Defining a mission
The mission is this institution's role inside the vision, not a sentence that could belong to anyone else.
Defining useful goals
A useful goal is one a later decision can be checked against.
Defining values
Values are the constraints an institution will not trade away while it tries to move faster.
Platform power
A platform is powerful when it is the path everyone else takes. That power has to sit inside the institution, or it sits over it.
Planning paradox
A plan precise enough to manage is already wrong. An institution that does not plan cannot tell whether it moved.
Bounded contexts
A boundary inside which a word means one thing, and outside which it is allowed to mean another.