Define a vision for the world
A vision is the definite future an institution is willing to judge every small decision against.
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Defining a mission
The mission is this institution's role inside the vision, not a sentence that could belong to anyone else.
Defining useful goals
A useful goal is one a later decision can be checked against.
Defining values
Values are the constraints an institution will not trade away while it tries to move faster.
Platform power
A platform is powerful when it is the path everyone else takes. That power has to sit inside the institution, or it sits over it.
Planning paradox
A plan precise enough to manage is already wrong. An institution that does not plan cannot tell whether it moved.
Bounded contexts
A boundary inside which a word means one thing, and outside which it is allowed to mean another.
Team types
Four kinds of team, from Team Topologies. Most of the work should sit in one of them.
Why management consulting often struggle to find the right markets for your bsuiness and why you shouldnt wait for them to do so
Management consulting cannot discover new markets because market creation requires asymmetric risk, and consulting exists to hedge liability.