Planning
Planning directionally with high conviction hypotheses is important for anyone running a business. Having a roadmap of when to do what, with deadlines and planned activities is really important. But it seizes
Pragmatic
The idea that the plan itself is worthless comes from battlefield, that even though you have planned for contingencies, when shit hits the fan and you are pinned down in XYZ, then the plan goes out the window. Its worthless. What matters is having thought about everything, and now acting on and adjusting based on the responses on the battlefield.
Planners always blame lack of planning when something goes wrong. But that is an endless hole. You can continue to plan forever. The terrain will change as you plan, so it can be a continous planning session from now to eternity.
Imperfect information
This is where working from imperfect is essential.
Timeline
Also known as roadmapping
Ambitious goals are the only way to make a significant impact. Companies should focus on them when they define their high-level direction. Reserve some space on your product timelines for unplanned work that comes up unexpectedly and allow your product plans to change if needed.