Problem spaces
One of the most important things you do is to define the problem spaces that others should occupy and solve.
Growth
Learn about growth and what an institution should refuse in order to keep it.
Simple first, then powerful
Simple to start with, more powerful as you scale.
Understand your users
Collect feedback as a research library and attach it to the work.
Amazon’s Fulfillment Collapse (1999–2002)
In 1999 Amazon nearly died from its own success—then Bezos put his best people on the warehouse bottleneck, and Prime became possible.