The sentence "When a measure becomes a target, it ceases to be a good measure" appears in this article on page 308.
‘Improving ratings’: audit in the British University system
Marilyn Strathern. European Review, Vol. 5, No. 3 (1997), pp. 305–321.
Marilyn Strathern. European Review, Vol. 5, No. 3 (1997), pp. 305–321.
The sentence "When a measure becomes a target, it ceases to be a good measure" appears in this article on page 308.