Direction
Knowing why you are building what you are building, and where you want to go, is really important.
Management by Objectives
a management model by Peter Drucker, most notably described in the book *The Practice of Management* (1954). MBO emphasizes the importance of managers and employees defining clear, measurable objectives together. Progress is assessed regularly and tasks are aligned with these objectives to improve performance and organizational focus.
Metrics
Most organizations use metrics not to measure progress, but to hide from accountability. They optimize proxies to create the illusion of momentum and velocity, while the actual foundation rots.
Objectives
An Objective is a goal with a clearly defined end state. It has a measurable outcome and/or change in output. Without an objective, teams measure motion instead of progress.
Goodhart's law
When a measure becomes a target, it ceases to be a good measure