Measures
Most organizations use measures to hide from the exact accountability it is supposed to create. They optimize proxy-indicators to create the illusion of momentum and velocity, while the actual foundation rots.
Management by Objectives
a management model by Peter Drucker, most notably described in the book *The Practice of Management* (1954). MBO emphasizes the importance of managers and employees defining clear, measurable objectives together. Progress is assessed regularly and tasks are aligned with these objectives to improve performance and organizational focus.